Case Study: Google Ads Performance Boost

iXi Media Group was running an underperforming Google Ads campaign for their client with a high CPC and minimal lead conversion before they hired me. Within 2 months of being within the company and I settled down, they introduced me to one of their client’s Google Ads problem.

So what was the task?

I had to optimise the PPC strategy to improve Return on Investment and lead quality, while reducing wasted ad spend.

And what did I do?

• Performed keyword performance analysis and introduced exact match modifiers to sharpen targeting.

• Built new ad groups around top-converting queries and optimised ad copy for higher click-through-rate.

• Set up retargeting display campaigns to re-engage site visitors.

• Added conversion tracking via Google Tag Manager and refined landing pages for mobile responsiveness.

The Final Result:

• Reduced Cost Per Click by 26%.

• Achieved a 2.3x increase in conversion rate.

• CTR improved by 38%, and Quality Score rose across all core ad groups.

• The client doubled their monthly ad budget within 70-ish days based on ROI confidence.

• Founder of iXi Media Group gave me a handshake!